Company establish and develop without thorough market research, market research include: product production and market prospects investigation, enterprise development direction and market competition research, product launch of consumer groups and market influence investigation, set up brand and marketing strategy research, etc. My company has a group of professional economic analysis experts and investigators, and may, according to the different requirements of customers, provide timely and accurate market survey data and analysis of opinion, to ensure customer decision not deviate direction.

Market research business includes:

• Market competition dynamic analysis, offering investment feasibility report,
• Product sales dynamic analysis, provide sales strategy and sales network,
• Market development analysis, provide relevant policies and regulations;
• Consumer psychology analysis, provide consumption customer to product knowledge and satisfaction;
• Market capacity and the share of analysis, offering investment scale and development planning,
• Consumption piping analysis, provide promotion projects and to potential customers propaganda.

Market survey case - car advertisement effect study

Project background

Domestic a large car production joint ventures within two years to domestic midrange, luxury sedan market has achieved very good performance, under itsflag products in its level of sedan market sales of exclusivity volleyball, product is with high performance-to-price ratio loved by consumers. In 2004, the enterprise in order to continuously innovative enterprise and brand image of the product, further improve enterprise and product awareness, this enterprise in national key city mainstream media put a lot of publicity. To investigate the effect of advertising and clear future advertising strategy adjustment direction, client company decided to make the advertisement effect research.

Research methods

The company according to the customer demand design, a set of complete research plan, is divided into two steps:

Step one: the customer enterprise data collection and analysis. Through this step can clear enterprise past and current advertising strategies, including advertising area, advertising efforts and related information for quantitative study provide directional reference and contrast.

Step 2: quantitative study. In order to fully and accurately evaluate customer enterprise products advertisement effect, we in the choice of consumer includes three consumer: the customer product consumer, main rival product consumer, in the next half year plans to buy the car potential customers, mainly is to understand different populations of consumer customer advertising's cognition and understanding degree, as well as customer advertising for its consumer the influence of difference,

The analysis results of processing, we according to various models in the market for the sales statistics made weighted processing, the maximum analogy market actual situation.

Research results

This project clear the client enterprises the effect of advertising media strategy and the future direction to improve and implement Suggestions.

First of all, on the one hand, clarified both cast advertising on the effects of awareness, understanding, including the correct rate, advertisement brand each index mentioned rate, On the other hand to clear the consumer advertising understanding of the contents, extracts the contents of advertisements for consumers in the product and the impact of emotional value

Secondly, deeper understanding of the customer product market segment consumers' behavior and attitude, explicit and the best target consumers communication pipeline. Again, and clarifies the client enterprises next enterprise image positioning of improving direction and the suggestion, established the advertisement effect research for client datum, carry out the media plan future market to provide the solid basis.